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Focus area

Strategy

The vision, turned into a plan every team can follow.

I work with your top team to shape the vision, test whether the business model holds up, and set how decisions move across departments, before money is committed.

What's included

  • LeadershipVision, ideation and oversight with your top team
  • Business modelTesting whether the event holds up before you commit
  • Decision flowWho owns what, and how decisions move across teams
  • GrowthNew formats, new cities and multi-event seasons

Often brought in when

  • Launching a new event or a first edition
  • Mapping out a series, a season or a full year
  • Testing whether an event's business model holds up
  • Defining who owns what and how decisions flow across teams

Typical deliverables

  • Business model review
  • Season or growth plan

Available on its own or as part of a full engagement. Ways to engage →

Let's talk about your next event.

One conversation is enough to see where your event stands.

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